After more than three years helping to build a business around a developer facing SaaS product, I've left to start my own consulting company called Computer Modern.
We do sales and Marketing software and process consulting for developer-facing, business to business SaaS companies
. Get in touch if you make a product for developers and need help!
Five qualities of great marketing
Here are my current, crystallized thoughts about what I'm trying to convey to Computer Modern clients.
Great (B2B SaaS content) marketing...
...has a single, specific purpose.
...addresses a specific audience.
...actually helps that audience.
...exhibits domain expertise.
...has diverse touchpoints.