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After more than three years helping to build a business around a developer facing SaaS product, I've left to start my own consulting company called Reify. We do sales and Marketing software and process consulting for developer-facing, business to business SaaS companies. Get in touch if you make a product for developers and need help!

Yes, your team should be blogging

I tweet a lot. Enough that when one particular tweet gets more attention than others, it makes me wonder why. Today, that happened with this tweet:

I’m hoping that a good number of people saw this tweet and agreed, and that’s why they told me they “loved” it, or Retweeted it. I started to think about the reasons why your developer-facing company should be blogging, and realized that recruiting is only one of them. So, I decided to take my own advice and blog.

Here are 10 more reasons why technical blogging should be just as important to your team as feature development or fixing bugs:

…and I’m sure there are many more.

In addition to blogging, your team should be giving talks, and documenting, and contributing to evergreen resources, and a lot of other things, but start with blogging. In my opinion, there are few things with a better ROI for developer marketing and community growth.